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1.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
Edition: 3rd edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, New York : Thames & Hudson, [2016]Copyright date: ©2016
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 659.1 PR.T 2016.

2.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Kogan Page, 2010
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 658.827 LI.B 2010.

3.
Advertising outdoors : watch this space! / David Bernstein. by
Edition: Paperback edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York : Phaidon, 2006
Other title:
  • Watch this space!
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 659.1 BR.A 1997 G.C 2006.

4.
Advertising today / Warren Berger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Phaidon, 2001
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 659.1 BE.A 2001.

5.
Strategic thinking for advertising creatives / Alice Kavounas Taylor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London, United Kingdom : Laurence King Publishing, 2013
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (2)Call number: 659.1 TA.S 2013, ...

6.
Advertising and society : controversies and consequences / edited by Carol J. Pardun. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Chichester, U.K. ; Malden, MA : Wiley-Blackwell, 2009
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 659.10420973 PA.A 2009 G.C.

7.
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by
Edition: First Free Press trade paperback edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Free Press, 2010
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 658.827 LI.B 2010. Not available: The Knowledge Hub Library : Checked out (1).

8.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler ; with foreword by Debbie Millman. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley ; 2018
Online resources:
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 658.827 / WH.D 2017.

9.
Damn good advice for people with talent : how to unleash your creative potential by America's master communicator / George Lois. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Phaidon Press, 2012
Other title:
  • How to unleash your creative potential by America's master communicator
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 659.1 LO.D 2012.

10.
Art direction / Nik Mahon. by Series: Basics advertising ; 2.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Lausanne, Switzerland : AVA Academia, 2010
Online resources:
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 659.1045 MA.A 2010.

11.
Branding for dummies / by Bill Chiaravalle and Barbara Findlay Schenck. by Series: --For dummies
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2015
Availability: Items available for loan: The Knowledge Hub Library (3)Call number: 658.827 CH.B 2015, ...

12.
User-centred graphic design : mass communications and social change / Jorge Frascara ; with contributions by Bernd Meurer, Jan van Toorn and Dietmar Winkler, and a literature review by Zoe Strickler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; Bristol, PA : Taylor & Francis, 1997
Other title:
  • User-centered graphic design
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 744 FR.U 1997.

13.
Permission marketing / Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Pocket, 2007
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (2)Call number: 658.8 GO.P 2007, ...

14.
A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury. by
Edition: Revised and expanded edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Phaidon Press Ltd. 2016
Other title:
  • Witty thinking in graphic design
Availability: Items available for loan: The Knowledge Hub Library (1)Call number: 745.4 MC.S 2016.

15.
Creating a brand identity : a guide for designers / Catharine Slade-Brooking. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London : Laurence King Publishing, 2015
Online resources:
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (1)Call number: 658.8270 SL.C 2016.

16.
Persuasive imagery : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra. by Series: Advertising and consumer psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge , 2015
Online resources:
Availability: Items available for reference: The Knowledge Hub Library : Not For Loan (2)Call number: 153.852 SC.P 2015, ...

17.
Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. by
Edition: Eleventh edition, Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2019
Other title:
  • Advertising and IMC
Online resources:
Availability: Items available for loan: The Knowledge Hub Library (6)Call number: 659.1 MO.A 2019, ... Items available for reference: The Knowledge Hub Library : Not For Loan (3)Call number: 659.1 MO.A 2019, ...

18.
The practice of market and social research : an introduction / Yvonne McGivern. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Harlow, England : Pearson, 2013
Online resources:
Availability: Items available for loan: The Knowledge Hub Library (5)Call number: 658.83 MC.P 2013, ...

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